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In 2003 MMShowroom opened the first DYRBERG/KERN Concept Shop in Athens and specifically in the area of Glyfada, while from 2005, MMshowroom created Shop in Shops for DYRBERG/KERN in the biggest Department stores in Greece (Attica Athens, Notos Galleries Athens & Thessaloniki, Hondos Center Athens, Glyfada & Thessaloniki).
In 2008 DYRBERG/KERN concept stores opens at Golden Hall and at Korydallos.
In 2011 DYRBERG/KERN concept store opens at My Mall Limassol, Cyprus. In 2012 a new island DYRBERG/KERN concept Store at The Mall of Cyprus in Nicosia opens.
In 2019 MMShowroom creates the first Shop in Shops for CAROLINE SVEDBOM and EDBLAD at Hondos Center Athens, Glyfada & Thessaloniki.
In 2023 MMShowroom expands the shop in shops for all Jewelry brands at Hondos Center Athens, Kolonaki, Glyfada, Kalithea & Thessaloniki