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COMPANY PROFILE

MMShowroom is a premier distributor of high-quality fashion jewelry and accessories, dedicated to connecting global brands with discerning retailers and consumers across Greece, Cyprus, and the Balkans. Since 1996 we have established ourselves as a trusted partner for prestigious international brands, delivering excellence in both wholesale and retail operations. The company began its operations as the official distributor in Greece and Cyprus for the esteemed Danish fashion jewelry brand DYRBERG/KERN.

Within just 10 years, we established DYRBERG/KERN as a leading jewelry brand in these markets, setting the foundation for our reputation as a trusted partner for prestigious international brands. Today our brand portfolio to ncludes global fashion jewelry and accessories brands such as EDBLAD, GAS BIJOUX, CAROLINE SVEDBOM and BECKSONDERGAARD. Our dedicated team ensures seamless distribution, helping retailers enhance their offerings and meet the demands of style-conscious customers.

WHOLESALE


WHOLESALE

MMShowroom has built strong relationships with over 200 retailers in Greece and Cyprus. We provide high-quality services with the primary goal of fostering long-term relationships and mutually beneficial cooperations. The heart of our wholesale operations beats within our state-of-the-art showroom, located in the developing business area of Elliniko.

With a growth-oriented mindset, our sales team actively participates in fashion and jewelry exhibitions in Greece, aiming to establish new, long-term partnerships with retailers.

WHOLESALE

RETAIL


Since 2003, MMShowroom has been at the forefront of jewelry retail, launching the first DYRBERG/KERN concept store in Glyfada, Athens. By 2005, MMShowroom had expanded its footprint, establishing Shop-in-Shops for DYRBERG/KERN in Greece’s premier department stores, including Attica, Notos Galleries, and Hondos Center.

The journey of expansion continued with the opening of DYRBERG/KERN concept stores at Golden Hall and Korydallos in 2008. MMShowroom brought the brand to Cyprus with the opening of a concept store at My Mall Limassol in 2011, followed by another at The Mall of Cyprus in Nicosia in 2012.

In 2019, MMShowroom introduced the first Shop-in-Shops for CAROLINE SVEDBOM and EDBLAD at Hondos Center locations across Athens, Glyfada, and Thessaloniki. By 2023, these Shop-in-Shops were further expanded to include Kolonaki and Kalithea.

Looking ahead, 2024 marks a new milestone with the lunch of EDBLAD’s retail concept into Notos Galleries.

RETAIL
Our Philosophy

Behind MMShowroom


The essence of our showroom lies in the vision and passion of Maria Michopoulou, the founder and driving force behind MMShowroom. Raised in Athens until 1990, Maria spent six transformative years in Denmark (1990–1996), immersing herself in the innovative world of Scandinavian fashion. It was there that she first encountered the iconic international jewelry brand, DYRBERG/KERN.

Upon her return to Greece in June 1996, Maria channeled her passion for fashion and entrepreneurial spirit into founding her own company, becoming the exclusive distributor of DYRBERG/KERN for Greece and Cyprus.

Her dedication and hard work have firmly established DYRBERG/KERN as a household name in the Greek and Cypriot markets, with Greece ranking among the brand’s Top 5 most profitable markets globally. Driven by her unwavering commitment, Maria expanded her showroom to feature a curated selection of international brands, catering to the refined tastes of even the most discerning women.

ETYMOLOGY

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Where to find us


Head Office – Showroom

LEOFOROS VOULIAGMENIS 52B (PARODOS)
ELLINIKO - ATHENS - GREECE
Τ.Κ. 16777

Contact us

Tel: +30 210 9756627
Tel: +30 210 9768596
Email: info@mmshowroom.gr