COMPANY PROFILE

MMShowroom is one of the leading distributors of fashion jewelry and accessories, focusing on connecting international brands with retailers and consumers in Greece, Cyprus, and the Balkans. Since 1996, we have established ourselves as a trusted partner of top international houses, offering exceptional services in both wholesale and retail.

The company began its operations as the official distributor in Greece and Cyprus of the prestigious Danish fashion jewelry brand DYRBERG/KERN. Within just 10 years, we successfully established DYRBERG/KERN as a leading jewelry brand in these markets, laying the foundation for our reputation as a reliable partner.

Today, our portfolio includes international fashion jewelry and accessories brands such as EDBLAD, GAS BIJOUX, CAROLINE SVEDBOM, and BECKSONDERGAARD. Our team ensures flawless distribution, helping partner retailers enrich their stores and meet the demands of customers seeking style and quality.

WHOLESALE

MMShowroom has developed strong partnerships with more than 200 retailers in Greece and Cyprus. We provide high-quality services with the primary goal of building long-term relationships and mutually beneficial collaborations. At the heart of our wholesale operations is our state-of-the-art showroom, located in the rapidly growing business area of Elliniko.

With a focus on growth, our sales team actively participates in fashion and jewelry trade shows in Greece, strengthening relationships with existing partners and creating new collaborations with retailers.

WHOLESALE

RETAIL

Since 2003, MMShowroom has been a pioneer in the retail jewelry sector, opening the first DYRBERG/KERN concept store in Glyfada. By 2005, MMShowroom had expanded its operations, creating Shop-in-Shops for DYRBERG/KERN in Greece’s top department stores, such as Attica, Notos Galleries, and Hondos Center.

The expansion continued in 2008 with the opening of DYRBERG/KERN concept stores in Golden Hall and Korydallos. In 2011, MMShowroom brought the brand to Cyprus, opening a concept store in My Mall Limassol, followed in 2012 by another store in The Mall of Cyprus in Nicosia.

In 2019, MMShowroom introduced the first Shop-in-Shops for CAROLINE SVEDBOM and EDBLAD in Hondos Center stores, initially in Glyfada and Thessaloniki and later in Omonia and Kallithea. The year 2024 marked a new milestone with the launch of the EDBLAD retail concept in Notos Galleries.

Looking ahead, our main priority is to continue offering our customers high-quality and aesthetically refined jewelry for both everyday and special moments, at selected locations across Greece and Cyprus.

RETAIL

Our Philosophy

Behind MMShowroom

At the heart of our company lies the vision and passion of Maria Michopoulou, founder and driving force behind MMShowroom. Raised in Athens until 1990, Maria spent six formative years in Denmark (1990–1996), where she was introduced to the innovative world of Scandinavian fashion. It was there that she first discovered the iconic international jewelry brand DYRBERG/KERN.

Returning to Greece in June 1996, she channeled her passion for fashion and her entrepreneurial spirit into founding her own company, taking on the exclusive distribution of DYRBERG/KERN for Greece and Cyprus.

Her dedication and hard work established DYRBERG/KERN as one of the top brands in the Greek and Cypriot markets, with Greece ranking among the Top 5 most profitable markets for the brand worldwide. With growth in mind, Maria expanded the brand portfolio to include a carefully curated selection of international brands, meeting the demands of even the most sophisticated women.

ETYMOLOGY

Contact us

Where to find us

Head Office – Showroom

LEOFOROS VOULIAGMENIS 52B (PARODOS)
ELLINIKO - ATHENS - GREECE
Τ.Κ. 16777

Contact us

Tel: +30 210 9756627
Email: info@mmshowroom.gr